How AIESEC Empowered Swiss Keyler Marketing to Reach Top Talent and Boost Brand Visibility
In today’s competitive global market, attracting the right talent and building brand visibility among young, ambitious professionals is no small feat. For Swiss Keyler, a mid-sized firm specializing in cutting-edge marketing solutions, these challenges were magnified as they sought to expand their reach in business administration, marketing, finance, and engineering roles. When they partnered with AIESEC, the results were transformative, proving how a strategic alliance can deliver both qualitative and quantitative growth.
The Challenge: Standing Out and Scaling Up
Swiss Keyler was already making waves in the marketing sector but struggled to scale their talent acquisition efforts while keeping their employer brand front and center. They needed access to a pool of diverse, highly skilled young professionals, particularly in fields like marketing and finance, to sustain their ambitious growth plans. At the same time, they wanted to enhance their presence among university students and early-career professionals, particularly in Switzerland.
The Partnership: Leveraging AIESEC’s Platforms
In 2024, Swiss Keyler teamed up with AIESEC to address these challenges. Through this collaboration, they gained access to two powerful AIESEC platforms:
- Talent Acquisition through Global Talent: AIESEC’s Global Talent program connects businesses with international professionals who bring specialized skills in business administration, finance, and engineering.
- Brand Visibility through AIESEC Events: By sponsoring AIESEC’s flagship youth leadership conferences and career fairs, Swiss Keyler positioned itself as a thought leader and employer of choice among university students and young professionals.
The Journey: A Story of Impact
Swiss Keyler’s first step was leveraging AIESEC’s Global Talent program to recruit two marketing specialists and one financial analyst. These interns, hailing from Brazil, Germany, and India, brought fresh perspectives and diverse expertise to the team. Within just six months, the financial analyst introduced an optimization model that reduced Swiss Keyler’s operational costs by 15%, while the marketing specialists increased their digital campaign engagement by 35%.
Simultaneously, Swiss Keyler took part in AIESEC’s Youth Speak Forum, attended by over 500 university students and recent graduates. At the event, the company hosted a workshop titled “Innovating Marketing Strategies in a Data-Driven World,” which not only showcased their expertise but also directly engaged with potential candidates. Post-event surveys revealed that 78% of attendees expressed interest in working with Swiss Keyler, and their LinkedIn page saw a 120% increase in traffic within the following week.
Results: Quantitative and Qualitative Gains
The partnership with AIESEC delivered measurable success:
- Recruitment Impact: Swiss Keyler hired four interns across marketing, finance, and engineering roles, three of whom transitioned into full-time positions. Their contributions collectively boosted project delivery efficiency by 20%.
- Brand Visibility: The company’s sponsorship of AIESEC events and presence in workshops increased their brand recognition among young professionals, as evidenced by a 40% growth in job applications from the target demographic.
- Cost Efficiency: By utilizing AIESEC’s programs, Swiss Keyler reduced their average recruitment costs by 30%, compared to traditional hiring channels.
Why AIESEC?
For Swiss Keyler, the decision to partner with AIESEC was more than just a strategic move—it was a game-changer. The organization’s focus on leadership development, diversity, and global reach aligned perfectly with Swiss Keyler’s mission to foster innovation and excellence.
Through AIESEC, Swiss Keyler not only built a pipeline of future leaders but also strengthened its reputation as a forward-thinking employer. The collaboration showcased how businesses can thrive by investing in global youth and creating opportunities for cross-cultural exchange.
Your Next Step
If you’re a business looking to scale your operations, attract top-tier talent, or amplify your brand presence, AIESEC’s programs might just be the key to unlocking your potential. Let’s create impactful stories together.