Corporate Social Responsibility, also known as CSR, is an initiative being adopted by companies around the world. The term defines a company’s effort to somehow create a positive impact in society. This impact can come from donations to nonprofit organizations, sponsorship for social projects and volunteering initiatives for the company’s employees. It is a way for a company to strive for more than profit itself and somehow give in a positive return to society. And why do companies do this, after all?
Nowadays, consumers are more and more taking into account aspects of the organization as a whole before purchasing or standing up for a branch. This means that, more and more, things done by a company that overcome its final products are taken into account by consumers. Working with CSR and making it a public thing can positively impact an organisation’s position among the market and its buyers.
It is not only attractive to the shoppers, but also to external investors and new talents. It is pretty common to hear young people and professionals in general looking for places to work where they can see why they are working there, understanding a purpose in the job. Given that, a company that invests in CSR and that values positive initiatives is certainly a talent attractor and keeper. It influences in a more positive work atmosphere and encourages professional and personal growth to the company’s collaborators.
Besides improving the company’s image among its consumers and investors, attracting and retaining good people in a positive work environment, CSR projects are also responsible for bringing together nonprofit and for profit organizations, strengthening both sides on this relationship. It can also be an alternative source of revenue for the third sector organizations.
In AIESEC, as we value positive impact in society, we propose a way to our partners to implement social projects in their realities. PWC, one of our organisation’s global partners, currently sponsors social exchanges with AIESEC for ten young leaders from around the world, to travel to another country and volunteer there in one of our local projects, which are aligned to one of UN’s Sustainable Development Goals (Find out more about the project here).
AIESEC in Switzerland is currently looking for companies who are interested in CSR partnerships, so if you are interested in implementing CSR in your company or even understanding it a little better, make sure you register here at http://bit.ly/AIESEC_4_Companies !